So why bother, right? Nonetheless, Khanor obliges and comes back with some answers three days later. To most people inside and outside that age bracket, the idea of a baby boomer dating is outlandish. By industry estimates, the 50-plus form less than 1% of the user base of any leading dating app catering to the Indian masses. "Nobody has ever asked us about this cohort before,” says Snehil Khanor, cofounder & CEO of dating app TrulyMadly, when approached with a query on users in their 50s and beyond on his app.
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